The Map from Social Media Follower to Loyal Customer

Struggling to turn casual followers into dedicated customers?

Learn the secret to transforming social media connections into loyal customers. Join us at Social Media Breakfast for an insightful session with Sabrina Killgo, a seasoned digital marketing strategist, as she decodes the strategies she learned working for large corporations and breaks them down into actionable steps any business can follow. Whether you’re a small business or a large company, Sabrina will reveal how to map out the customer journey for unforgettable experiences.

Key Takeaways from the Talk:

• Understanding the Customer Journey: Discover how journey mapping predicts your customers’ next moves and lets you tailor strategies to meet them at every stage.
• Creating Buyer Personas with Ease: See how AI tools like ChatGPT make crafting detailed customer personas simple—even for the busiest marketing teams.
• Maximizing Cross-Department Impact: Learn how journey maps can unify your marketing, sales, and customer service efforts for a consistent brand message.
• Aligning Sales and Marketing: Explore how shared journey maps can break down silos, ensuring that sales and marketing work in lockstep to convert leads into loyal customers.
• Personalization at Every Touchpoint: Unlock the true potential of personalization, turning each interaction into a loyalty-building moment that resonates with your audience.

SPEAKER
Sabrina Killgo, Digital Marketing Consultant, SK Consulting
Sabrina Killgo is a seasoned digital marketing and social media strategist with ten years of experience driving digital strategy for healthcare systems like Kelsey-Seybold and Houston Methodist. Recently, she made the exciting transition from corporate to freelance consulting, where she helps businesses enhance their digital presence. In addition to her consulting work, Sabrina shares her knowledge as marketing professor at Houston Community College and Texas Southern University.

Website: https://www.sabrinakillgo.com/
Linkedin: https://www.linkedin.com/in/sabrinakillgo/
Instagram: https://www.instagram.com/sabrinakillgo/

EVENT DETAILS
📅 Date & Time: Friday, December 13, 2024, 8:30 AM – 10:30 AM
📍 Location: Impact HUB, 806 Rusk St, Houston, TX 77002
🚗 Parking: Free at the Esperson Garage (806 Rusk St). Follow contractor parking signs in the garage, and take the elevator to the first floor. Parking will be validated via a code we send with your registration on Eventbrite. If you park on the second or third floor, the parking attendant may request that you leave your primary or valet key with your vehicle. Directions
🥐 Breakfast: Enjoy a complimentary continental breakfast and coffee provided by our sponsor, the Impact HUB Houston.

SCHEDULE
8:30am – Grab breakfast and network with peers
9:00am – SMBHOU in-person event and livestream begins
10:30am – End of the event

LIVESTREAM LINKS
Facebook: https://www.facebook.com/events/3726858890960927

Linkedin: https://www.linkedin.com/events/7257717650896691200/comments/

YouTube: https://www.youtube.com/watch?v=7-6Qjph_QBM

SPONSORSHIP

A HUGE thank you to our sponsors! If you’d like to get in touch about current and future sponsorship opportunities, send an email to [email protected].

Impact Hub Houston | Monthly SMBHOU event space hosting, breakfast and coffee for SMBHOU event attendees.